The concept was birthed from the brand's core message: each stride brings us closer to the future. This was brought to life using a palette of vivid colors and dynamic imagery, creating a sense of momentum and vitality. Our design process flowed from abstract color schemes to the careful curation of images that best narrated the F5 story.

For an enduring presence, we opted for high-quality materials suitable for the modular trade show booth SEGO, ensuring longevity and a striking visual appeal. The booth's adaptability allowed for a flexible display of graphics and structural elements.

As the lead designer, I was responsible for developing the visual concept, selecting compelling images, orchestrating the color scheme, and bringing the final design to fruition.

Images of the completed exhibition booth were carefully selected to highlight the booth's individual elements and overall ambiance within a live setting.

The booth was a standout at the exhibition, drawing attention and reinforcing F5’s image as an innovator in the sports footwear industry.

I take pride in how the project mirrored the energy and forward-thinking approach of the F5 brand. There's always room for growth, and I welcome thoughts on further enhancements.

A key component in the project's success was the use of wide-format fabric printing, which delivered high-resolution, vibrant graphics that wrapped the SEGO booth in a captivating visual story.

For collaborations or inquiries, please feel free to reach out.

Exhibition Design, Branding, Sports Footwear, Innovation, Dynamism, Modular Booth, SEGO, Wide-Format Fabric Printing.

Special thanks to the Novodek USA team for their support in project execution, and to all others who contributed to the project's success.